Assure-Cité Values, Objectives, Mission, Vision And Team
Values
Integrity
We uphold the highest ethical standards in every interaction, fostering trust and transparency.
Commitment
We are dedicated to helping our clients achieve their financial goals with unwavering focus and support.
Accountability
We take responsibility for delivering on our promises and ensuring client satisfaction.
Performance-Driven
We prioritize results, striving to maximize returns that match our client's risk tolerance.
Communication
Open, clear, and honest communication is the foundation of our client relationships.
Mission Statement
Our mission is to empower individuals and families to achieve financial success through personalized strategies, expert guidance, and a commitment to their long-term well-being. We aim to provide peace of mind and inspire confidence by delivering innovative financial solutions tailored to each client's unique values, goals, and lifestyle.
Vision Statement
We envision a world where everyone has the tools, knowledge, and support to achieve financial independence and build lasting wealth. Through trust, innovation, and collaboration, Assure-Cité strives to be a leading partner in creating Happy, Healthy, and Wealthy futures.
Objectives
Empower Clients
Equip clients with the knowledge and tools to make informed financial decisions.
Maximize Value
Deliver strategies that optimize returns while managing risks effectively.
Build Relationships
Foster strong, long-term partnerships based on trust, understanding, and personalized service.
Continuous Improvement
Stay ahead of industry trends and advancements to offer innovative solutions.
What We Like To Do
Personalized Approach
Custom-tailored financial solutions that align with clients’ values and lifestyles.
Strong Partnerships
Collaboration with leading firms and experts to offer top-tier financial products.
Expertise and Experience
Skilled advisors with deep knowledge of financial services and market trends.
Comprehensive Offerings
A diverse range of services, including insurance, mutual funds, and guaranteed investments.
Client-Centric Values
Commitment to integrity, communication, and accountability, ensuring client satisfaction and trust.
About Us
Carol Adamakos
Financial Security Advisor Mutual Fund Representative
I started advising people on their finances because I truly feel that my two best professional qualities are perfectly matched to this line of work, as I’m entrepreneurial and resourceful – and truly believe in financial security planning.
How do these characteristics fit in? Entrepreneurial because financial advisory practice is based on a unique combination of creativity and business savvy, natural skills that I’ve honed over the course of my career. Resourceful because I will look for every advantage to ensure your financial security.
When at the beginning of any client relationship, you can expect me to come in with a specific strategic planning process –and a belief that it’s my privilege to be working with you. It’s never the other way around. I take my work to heart knowing that you’re sharing your aspirations and life history with me, all so I can help you get the most out of your long-term financial plan.
As an Investment Funds Advisor and qualified insurance broker, you can count on me to not only help you find ways to save for your short-term and long-term needs, but always with an eye towards optimizing the way we handle tax minimization.
So, whether for investment or insurance needs, count on me to help you with your retirement planning, estate planning, various business solutions and/or a thorough needs analysis. I will give you professional and detailed recommendations to make you think of your investments differently, and I will handle your portfolio discretely and with integrity.
Feel free to contact me at your convenience.
Sincerely,
Carol
Specialties: Retirement Planning, Segregated Funds, Guaranteed Investment Options, Life Insurance, Mortgage Insurance, Critical Illness Insurance, Disability Insurance, Health & Dental Insurance Estate Planning, Mutual Funds, Ethical Investments, RRSPs, Registered Retirement Income Funds, Life Income Funds, Locked-in Retirement Account, RESPs, Annuities, Financial Planning, Tax free savings accounts, GICs.
Micheline Laberge
Administrative Coordinator – Team support
Micheline Laberge brings precision, reliability, and professional presence to the Assure-Cité team. With a natural talent for organization and a strong sense of initiative, she plays a central role in supporting the day-to-day operations that allow our team to focus on delivering exceptional service to our clients.
Her responsibilities span a wide range of essential tasks — from administrative coordination to client relations and document management. Whether she’s preparing files, reports, collaborating with external partners or assisting on internal projects, Micheline approaches every responsibility with care, efficiency and attention to details.
Micheline’s presence reflects our commitment to service excellence. She ensures that even the behind-the-scenes elements of your financial journey are handled with integrity and intention.
